Budget Rent a Car TVC – ’Something Beginning with ’B’’


Something beginning with 'B' was part of a campaign for Budget Rent a Car to promote their new prestige fleet available for rent.

The script revolves around a family on holiday playing that interminable game; 'I Spy'. The chosen letter is 'B' and after several guesses, the family think's they've nailed it with 'Budget', but they're wrong - the kids is referring to an actual Bee in the car at which point panic ensues.

The campaign was run though the Cummins & Partners agency as part of a 2 x 30 sec TVC national campaign.

See the other ad here

Both TVC's were shot on 16mm film and posted at Digital Pictures